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Advertising ROI calculator

Calculate advertising return and return on ad spend.

Templates and calculations run locally in your browser. No generative AI or paid API is used. Review results before use.

Understand the calculation

ROAS = revenue ÷ ad spend. Advertising ROI = (revenue − ad spend) ÷ ad spend × 100.

A practical example

Spend $100 and generate $500 in revenue: ROAS is 5× and advertising ROI is 400%, before other costs.

What this tool cannot tell you

Revenue less ad spend is not business profit. Include fulfilment and other operating costs in your broader analysis.

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