Advertising ROI calculator
Calculate advertising return and return on ad spend.
100% FREE · NO SIGN-UP
Click-through rate calculator
Calculate the share of impressions that generated a click.
Templates and calculations run locally in your browser. No generative AI or paid API is used. Review results before use.
Understand the calculation
CTR = clicks ÷ impressions × 100.
A practical example
Receive 100 clicks from 5,000 impressions: CTR is 2%.
What this tool cannot tell you
CTR measures clicks, not sales. Combine it with landing-page conversion performance.
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