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Most exhibitors fail to realize how important lighting is to attracting attendees. Good lighting will not only attract visitors to your booth, but can also direct their attention so they focus where you want. You

can create an ambiance by lighting your booth. Consider casting a warm light on your product to unconsciously direct your visitors to pay attention to your display. You can also entertain attendees with a

laser light show that will draw a crowd of visitors who stay at your booth for the entire length of the show. By using effective lighting in your tradeshow booth design, you can change a mediocre booth into

a stand out.




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booth design