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affiliateshot.com What Are Affiliate Networks? In some smaller markets in the United States, a station may even be simultaneously listed as an affiliate of two networks. A station which has a dual affiliation is typically expected to air all or most of both networks’ core prime time schedules – although programming from a station’s secondary affiliation normally airs outside of its usual network time slot, and some less popular programs may simply be left off a station’s schedule. Dual affiliations are most commonly associated with the smaller American television networks, such as MyNetworkTV and The CW, which air fewer hours of prime time programming than the ’Big Four’ networks and can thus be more easily combined into a single schedule, although historically the ’Big Four’ have had some dual-affiliate stations in small markets as well and in some cases, affiliates of more than two networks (including a few that had affiliations with ABC, NBC, CBS and DuMont during the late 1940s through the mid-1950s).This is One Way Link Building Tips Historically, the sole commercial station in a market would commonly take affiliations or secondary affiliations from most or all major national networks. As a local monopoly, a station could become a primary affiliate of one of the stronger networks, carrying most of that network’s programming while remaining free to ’cherry-pick’ popular programming from any or all of the rival networks.
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