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Full Version: Mobile Advertising – Why So Important ??
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The 21st Century has made a huge change in our lives. The way we use communication tools has also changed and been mobile. Real Networks reported that 25 percent of mobile users worldwide in the past three years access to the internet. Other data says, that 30 percent of mobile users accessed internet via their mobile phone. Meanwhile, Juniper Research predicts that by 2013, mobile users who use the internet mobile will reach 1.7 billion around the world. It's because mobile phone with internet connectivity is getting affordable nowadays. Now most of people are accustomed using smart mobile phone and became part of their daily life. And downloading applications is the most popular data usage activity for smart phone users.

With this data, mobile advertising has a big chance and opportunity. Targeted advertising can also be determined by advertiser . Of course, we don't have to wait for showtimes like TV's ads, it can be done immediately and in a real time.

So Why we don't use this chance? One of examples is mobile advertising in-app ad. The in-app ad is a new type of mobile advertisement. It uses the latest smartphone technologies such as touch screen and accelerometer to attract the mobile phone users. One of http://www.mobgold.com/ has developed it and will be launched in April 2012, with more new features added, which can give more solution and easiness for publishers, advertisers, brand owners, network operators, to monetize their user traffic around the world without limitation and boundaries. And it has a unique value and very different with other advertising media.

Furthermore, in the uncertain economic condition nowadays, mobile advertising is so important for one solution an affordable marketing strategy, especially the small businesses around the world. And of course, It's measurable and can save our marketing budget.
Does anyone have try this service? can you share about it?