12-05-2011, 04:43 PM
It's really not an either or question, is it? But what was once a social tool, is evolving into an influential advertising outlet.
It's no secret that social media sites like Facebook & Twitter as well as review websites like Yelp, Insider Pages, Yahoo Local, & Google Places are making a major impact on everyday people looking to keep in touch and socialize with friends. However, the impact it makes on local businesses online word of mouth & online referrals is still growing.
Social media is getting more and more acknowledgement that it is becoming an "advertising medium" as much as a "consumer medium". According to an article by Joe Mandese from MediaPost.com, a recent media research study from The Faces of Social Media "indicate that social media has already attained the kind of advertising influence and acceptability as advanced forms of TV advertising such as video-on-demand and HDTV." Also, the study alludes to ads on mobile phones are seens as more appealing to consumers as the ads are usually relevant to their interests.
If your business is in the New York Metro Area and you would like to learn more about Social Media Marketing, Search Engine Marketing, Banner Advertising and Remarketing, visit: http://mikemarino.ca.st/
It's no secret that social media sites like Facebook & Twitter as well as review websites like Yelp, Insider Pages, Yahoo Local, & Google Places are making a major impact on everyday people looking to keep in touch and socialize with friends. However, the impact it makes on local businesses online word of mouth & online referrals is still growing.
Social media is getting more and more acknowledgement that it is becoming an "advertising medium" as much as a "consumer medium". According to an article by Joe Mandese from MediaPost.com, a recent media research study from The Faces of Social Media "indicate that social media has already attained the kind of advertising influence and acceptability as advanced forms of TV advertising such as video-on-demand and HDTV." Also, the study alludes to ads on mobile phones are seens as more appealing to consumers as the ads are usually relevant to their interests.
If your business is in the New York Metro Area and you would like to learn more about Social Media Marketing, Search Engine Marketing, Banner Advertising and Remarketing, visit: http://mikemarino.ca.st/